{"id":29037,"date":"2023-02-16T08:45:00","date_gmt":"2023-02-16T07:45:00","guid":{"rendered":"https:\/\/www.presentationload.de\/blog\/?p=29037"},"modified":"2023-06-14T10:42:30","modified_gmt":"2023-06-14T08:42:30","slug":"pestel-analyse","status":"publish","type":"post","link":"https:\/\/www.presentationload.de\/blog\/pestel-analyse\/","title":{"rendered":"Mit der PESTEL-Analyse externe Unternehmenseinfl\u00fcsse analysieren!"},"content":{"rendered":"<p><strong>Sie arbeiten in einem Unternehmen oder stehen kurz davor ein Unternehmen zu gr&uuml;nden? Dann sollten Sie f&uuml;r den Erfolg Ihrer Idee\/Ihres Produktes verschiedene Rahmenbedingungen sowie &auml;u&szlig;ere Faktoren ber&uuml;cksichtigen.&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Hier tritt die PESTEL-Analyse in das Scheinwerferlicht. Durch die strategische Untersuchung des makro&ouml;konomischen Umfeldes Ihres Unternehmens k&ouml;nnen Sie&nbsp;einen&Uuml;berblick &uuml;ber die Marktsituation&nbsp;gewinnen. Wir erkl&auml;ren heute, wie die PESTEL-Analyse funktioniert, auf welchen Grundlagen sie aufbaut und welche Faktoren genau beleuchtet werden.<\/strong><\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_0334be-f8 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_0334be-f8 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_0334be-f8\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Was ist die PESTEL-Analyse?<\/h2>\n\n\n\n<p>Die PESTEL-Analyse (auch STEP-Analyse) ist <strong>eine qualitative und quantitative Methode der Unternehmensanalyse<\/strong>. Mit dieser Analysemethode werden die <strong>wichtigsten externen Einfl&uuml;sse<\/strong> auf das Unternehmen analysiert und bewertet. Die Einfl&uuml;sse lassen sich dabei anhand <strong>der sechs PESTEL-Kategorien&nbsp;<\/strong>zusammentragen.<\/p>\n\n\n\n<p>Der Begriff PESTEL stellt ein Akronym dar. Jeder Anfangsbuchstabe steht f&uuml;r einen <strong>der sechs Einflussfaktoren<\/strong> der Analyse:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>P<\/strong>olitical (politisch)<\/li>\n\n\n\n<li><strong>E<\/strong>conomical (wirtschaftlich)<\/li>\n\n\n\n<li><strong>S<\/strong>ocial (sozial)<\/li>\n\n\n\n<li><strong>T<\/strong>echnological (technologisch)<\/li>\n\n\n\n<li><strong>E<\/strong>nvironmental (umweltbezogen)&nbsp;<\/li>\n\n\n\n<li><strong>L<\/strong>egal (rechtlich)<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_38dea7-28 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_38dea7-28 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_38dea7-28\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.presentationload.de\/pest-pestel-step-analyse-powerpoint-vorlage.html\"><img decoding=\"async\" width=\"1024\" height=\"250\" src=\"https:\/\/www.presentationload.de\/blog\/wp-content\/uploads\/PESTEL-2-klein-1024x250.jpg\" alt=\"PESTEL-Analyse Definition\" class=\"wp-image-29043\" title=\"\" srcset=\"https:\/\/www.presentationload.de\/blog\/wp-content\/uploads\/PESTEL-2-klein-1024x250.jpg 1024w, https:\/\/www.presentationload.de\/blog\/wp-content\/uploads\/PESTEL-2-klein-450x110.jpg 450w, https:\/\/www.presentationload.de\/blog\/wp-content\/uploads\/PESTEL-2-klein-768x187.jpg 768w, https:\/\/www.presentationload.de\/blog\/wp-content\/uploads\/PESTEL-2-klein.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/a><figcaption class=\"wp-element-caption\">Diese und weitere Folienvorlagen finden Sie bei der PESTEL-Analyse in unserem Shop: <a href=\"https:\/\/www.presentationload.de\/pest-pestel-step-analyse-powerpoint-vorlage.html\">https:\/\/www.presentationload.de\/pest-pestel-step-analyse-powerpoint-vorlage.html<\/a><\/figcaption><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_cda67d-d2 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_cda67d-d2 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_cda67d-d2\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"><\/div><\/div>\n\n\n\n<p>Mit diesen Einflusskategorien lassen sich <strong>umfassende Erkenntnisse und Herausforderungen<\/strong> f&uuml;r Projekte und sonstige Unternehmensangelegenheiten erkennen.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_b75e05-7c .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_b75e05-7c .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_b75e05-7c\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Vor- und Nachteile der PESTEL-Methode<\/h2>\n\n\n\n<p>Mit der PESTEL-Analyse arbeiten Sie mit einer beliebten Methode, in der Sie eine <strong>umfassende Umfeldanalyse<\/strong> Ihres Unternehmens vornehmen k&ouml;nnen. Bei dieser Methode ergeben sich folgende Vor- und Nachteile:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_246c9a-03:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_246c9a-03 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_246c9a-03 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_246c9a-03 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_246c9a-03 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-_3ea52a-cb .kt-svg-icon-list-single{font-size:20px !important;}.kt-svg-icon-list-item-_3ea52a-cb .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_3ea52a-cb kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_check kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><polyline points=\"20 6 9 17 4 12\"><\/polyline><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Einfaches<\/strong> Konzept<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_c6e99e-e9 .kt-svg-icon-list-single{font-size:20px !important;}.kt-svg-icon-list-item-_c6e99e-e9 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_c6e99e-e9 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_check kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><polyline points=\"20 6 9 17 4 12\"><\/polyline><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Anwendbar auf<strong> alle <\/strong>Unternehmensformen<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_6490e5-6a .kt-svg-icon-list-single{font-size:20px !important;}.kt-svg-icon-list-item-_6490e5-6a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_6490e5-6a kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_check kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><polyline points=\"20 6 9 17 4 12\"><\/polyline><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Umfangreiche Analyse<\/strong> aller notwendigen Rahmenbedingungen<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_15080d-51 .kt-svg-icon-list-single{font-size:20px !important;}.kt-svg-icon-list-item-_15080d-51 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_15080d-51 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_check kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><polyline points=\"20 6 9 17 4 12\"><\/polyline><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Ergebnisse liefern <strong>gute Entscheidungshilfen<\/strong> f&uuml;r zuk&uuml;nftige Strategien<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_00d20f-27 .kt-svg-icon-list-single{font-size:20px !important;}.kt-svg-icon-list-item-_00d20f-27 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_00d20f-27 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_check kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><polyline points=\"20 6 9 17 4 12\"><\/polyline><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Vor allem f&uuml;r <strong>neue Unternehme<\/strong>n geeignet oder Unternehmen, die expandieren m&ouml;chten<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_dc1239-4e:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_dc1239-4e ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_dc1239-4e ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_dc1239-4e ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_dc1239-4e kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-_a9fa81-ef .kt-svg-icon-list-single{font-size:20px !important;}.kt-svg-icon-list-item-_a9fa81-ef .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_a9fa81-ef kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_x kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><line x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"><\/line><line x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"><\/line><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Es werden l<strong>ediglich &auml;u&szlig;ere Einfl&uuml;sse <\/strong>untersucht, keine interne Unternehmensanalyse <a href=\"https:\/\/www.presentationload.de\/swot-analyse-powerpoint-vorlage.html\" target=\"_blank\" rel=\"noreferrer noopener\">(SWOT<\/a>)<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_0181f0-bb .kt-svg-icon-list-single{font-size:20px !important;}.kt-svg-icon-list-item-_0181f0-bb .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_0181f0-bb kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_x kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><line x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"><\/line><line x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"><\/line><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Statisch: <\/strong>Die Analyse beschreibt den aktuellen Ist-Zustand der Einfl&uuml;sse und erlaubt keinen zuverl&auml;ssigen Blick in die Zukunft<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_591b8f-c0 .kt-svg-icon-list-single{font-size:20px !important;}.kt-svg-icon-list-item-_591b8f-c0 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_591b8f-c0 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_x kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><line x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"><\/line><line x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"><\/line><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Zeitaufwendig: <\/strong>F&uuml;r eine ausf&uuml;hrliche Analyse m&uuml;ssen Sie viel Zeit einberechnen<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>W&auml;gen Sie f&uuml;r Ihr Unternehmen gut ab, ob f&uuml;r Sie die Vor- oder Nachteile der Methode &uuml;berwiegen.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_246456-68 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_246456-68 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_246456-68\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Welche Einsatzbereiche hat die PESTEL-Analyse?<\/h2>\n\n\n\n<p>Die PESTEL- Analyse findet Ihren Einsatzbereich im<strong> Projektmanagement<\/strong>. Mit richtiger Verwendung k&ouml;nnen wichtige <strong>Informationen f&uuml;r die Planung und Umsetzung von Projekten<\/strong> gesammelt werden.&nbsp;<\/p>\n\n\n\n<p>Auch zahlreiche andere Bereiche k&ouml;nnen von der PESTEL-Analyse profitieren. So findet diese beispielsweise auch Einsatz in der <strong>Produktentwicklung und im Marketingmanagement<\/strong>. Als generelle Entscheidungshilfe liefert sie dabei wichtige Informationen, die in Entscheidungen einbezogen werden m&uuml;ssen.&nbsp;<\/p>\n\n\n\n<p>Auch f&uuml;r <strong>Corporate Compliance<\/strong> ist die STEP-Analyse von Bedeutung. Sie fasst die rechtliche Umgebung (z.B. Gesetze und Regelungen) zusammen und ist eine gro&szlig;e Unterst&uuml;tzung f&uuml;r ihre Einhaltung.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_53ddde-fe .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_53ddde-fe .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_53ddde-fe\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Was sind die Ziele der PESTEL-Analyse?<\/h2>\n\n\n\n<p>Die PESTEL-Analyse zielt darauf ab die <strong>Strategien eines Unternehmens an neue Begebenheiten oder Ver&auml;nderungen anzupassen.&nbsp;<\/strong>Im Vordergrund stehen hierbei &auml;u&szlig;ere Umst&auml;nde, die eine Einfluss auf die Strategie des Unternehmens und deren Entscheidungen haben k&ouml;nnen.<\/p>\n\n\n\n<p>Mit der PESTEL-Analyse decken Sie <strong>folgende Antworten<\/strong> auf:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_91aeee-97:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_91aeee-97 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_91aeee-97 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_91aeee-97 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_91aeee-97 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-_ffa517-de .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_ffa517-de .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_ffa517-de kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Kann Ihr Unternehmen mit den aktuellen Rahmenbedingungen erfolgreich sein?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_e6a811-26 .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_e6a811-26 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_e6a811-26 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">M&uuml;ssen Sie lokale Besonderheiten in verschiedenen Bereichen beachten (Produktion, Vermarktung)&nbsp;<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_83cb4b-7b .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_83cb4b-7b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_83cb4b-7b kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Wie w&uuml;rde sich ein Standort in einem anderen Land auf Ihr Unternehmen rechtlich auswirken?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_0db201-90 .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_0db201-90 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_0db201-90 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Wie sind Ressourcen verf&uuml;gbar? M&uuml;ssen diese transportiert werden?<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_595fea-01 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_595fea-01 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_595fea-01\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">PESTEL-Analyse: Die 6 Faktoren im Detail<\/h2>\n\n\n\n<p>Folgend erkl&auml;ren wir mit je einem Beispiel die <strong>sechs makro&ouml;konomischen Teilbereiche<\/strong> der PESTEL-Analyse n&auml;her.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Politische Faktoren<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Besonders bei der <strong>Frage des Standortes<\/strong> Ihres Unternehmens spielen politische Faktoren eine gro&szlig;e Rolle. Diese k&ouml;nnen gro&szlig;e Chancen bieten, aber auch Risiken bzw. Ausschlusskriterien liefern. Beispielsweise, wenn ein instabiles politisches System Ihr Unternehmen nachhaltig beeinflussen k&ouml;nnte.<\/p>\n\n\n\n<p><strong>Folgende Einflussfaktoren dieses Bereiches sind:<\/strong><\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_b22d37-8d:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_b22d37-8d ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_b22d37-8d ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_b22d37-8d ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_b22d37-8d kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-_31cb9a-6f .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_31cb9a-6f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_31cb9a-6f kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Au&szlig;enpolitik (z.B. Beschr&auml;nkungen bei Exporten)<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_3c1f81-04 .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_3c1f81-04 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_3c1f81-04 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Steuerpolitik<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_ae4422-5f .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_ae4422-5f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_ae4422-5f kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Wirtschaftspolitik<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_855e47-99 .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_855e47-99 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_855e47-99 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Handelspolitik (z.B. freier Markt vorhanden oder nicht)<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_c4adb0-84 .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_c4adb0-84 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_c4adb0-84 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Stabilit&auml;t des Systems (z.B. Unruhen, B&uuml;rgerkrieg)<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_7d3b00-98 .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_7d3b00-98 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_7d3b00-98 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Vorhandene Handelsbarrieren und\/ oder Zoll?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_2d329f-b6 .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_2d329f-b6 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_2d329f-b6 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Sicherheitspolitik<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_f1f6ae-4a .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_f1f6ae-4a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_f1f6ae-4a kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">F&ouml;rderungen\/Subventionen<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p class=\"has-text-color\" style=\"color:#c8303f\"><em>Anwendungsbeispiel:<\/em><\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#c8303f\"><em>Ein Unternehmen, aus einem Land, das nicht Mitglied der EU ist, m&ouml;chte in Deutschland investieren. Deutschland ist Mitglied der Europ&auml;ischen Union. Das Unternehmen muss also in der Planung die deutschen und die EU-bezogenen Regelungen ber&uuml;cksichtigen.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Wirtschaftliche Faktoren<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Ihr Unternehmen muss <strong>gleicherma&szlig;en wirtschaftlich arbeiten und erfolgreich<\/strong> sein. Die wirtschaftlichen Einflussfaktoren des Firmenstandortes spielen dabei eine gro&szlig;e Rolle. Im Vordergrund stehen hier Analysen des potenziellen Absatzmarktes und auch die Kaufkraft der angestrebten Kundengruppe. Folgende Aspekte werden dabei ber&uuml;cksichtigt:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_acb68b-e4:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_acb68b-e4 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_acb68b-e4 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_acb68b-e4 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_acb68b-e4 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-_2f4f5e-d2 .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_2f4f5e-d2 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_2f4f5e-d2 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Zinsniveau<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_7fdcf2-d4 .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_7fdcf2-d4 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_7fdcf2-d4 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Wechselkurse<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_306e33-37 .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_306e33-37 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_306e33-37 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Import-\/Exportgesch&auml;fte<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_ff4682-a2 .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_ff4682-a2 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_ff4682-a2 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Wirtschaftswachstum<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_dee088-08 .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_dee088-08 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_dee088-08 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Inflation<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_b3af36-b8 .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_b3af36-b8 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_b3af36-b8 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Wechselkurs der W&auml;hrung<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_2f45d4-cf .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_2f45d4-cf .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_2f45d4-cf kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Bev&ouml;lkerungszahl<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_452512-bf .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_452512-bf .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_452512-bf kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Bildungsniveau<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_000793-b2 .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_000793-b2 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_000793-b2 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Arbeitslosenquote<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p class=\"has-text-color\" style=\"color:#c8303f\"><em>Anwendungsbeispiel<\/em>:<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#c8303f\"><em>Die Kaufkraft der deutschen Bev&ouml;lkerung hat sich durch den stetig steigenden Lebensstandard erh&ouml;ht. Konsumierende sind bereit mehr Geld f&uuml;r G&uuml;ter auszugeben.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sozio-kulturelle Faktoren<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Je nach gew&auml;hltem Standort finden sich <strong>Unterschiede in Kultur und soziale Struktur<\/strong>. &Uuml;ber Landes- und Kontinent Grenzen hinaus k&ouml;nnen es sehr gro&szlig;e Unterschiede sein. Sie m&uuml;ssen sich als Unternehmer:in im Klaren sein, dass andere Kulturen nicht unbedingt der uns bekannten deutschen Kultur gleichen. Das hei&szlig;t, Sie m&uuml;ssen absch&auml;tzen, ob andere Standorte f&uuml;r Sie infrage kommen.&nbsp;<\/p>\n\n\n\n<p><strong>Zu sozio-kulturellen Faktoren geh&ouml;ren:<\/strong><\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_b9a255-a4:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_b9a255-a4 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_b9a255-a4 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_b9a255-a4 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_b9a255-a4 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-_066d52-30 .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_066d52-30 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_066d52-30 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Bev&ouml;lkerungsstruktur (Alter, Geschlecht, soziale Schicht)<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_448ed7-ce .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_448ed7-ce .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_448ed7-ce kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Werte und Lebensweise<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_54b60b-bc .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_54b60b-bc .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_54b60b-bc kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Konsumverhalten<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_77c52c-80 .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_77c52c-80 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_77c52c-80 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Bildungswesen<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_753dd3-48 .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_753dd3-48 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_753dd3-48 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Kulturelle Normen (Sprache, Religion, Rollenverst&auml;ndnis&hellip;)<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_392173-ad .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_392173-ad .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_392173-ad kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Kulturelle Besonderheiten<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_64d638-4e .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_64d638-4e .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_64d638-4e kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Pr&auml;ferenzen und Erwartungen<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_a55baa-f8 .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_a55baa-f8 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_a55baa-f8 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Demografische Entwicklung<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p class=\"has-text-color\" style=\"color:#c8303f\"><em>Anwendungsbeispiel<\/em>:<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#c8303f\"><em>Ein nicht in Deutschland ans&auml;ssiges Unternehmen, dass in Deutschland Fu&szlig; fassen will, muss die Sprachbarriere beachten. Oft funktioniert Englisch als Vermittlersprache. F&uuml;r ein erfolgreiches Unternehmen sollten die Dienste des Unternehmens m&ouml;glichst auch in der ans&auml;ssigen Landessprache angeboten werden.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Technologische Faktoren<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Auch <strong>technologische Rahmenbedingungen<\/strong> sollten f&uuml;r die Strategie Ihres Unternehmens abgestimmt werden.&nbsp;Gerade f&uuml;r die Wahl des Standortes spielen technologische Aspekte wie folgende eine gro&szlig;e Rolle:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_04c4b2-72:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_04c4b2-72 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_04c4b2-72 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_04c4b2-72 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_04c4b2-72 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-_dae3ef-6d .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_dae3ef-6d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_dae3ef-6d kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Informations- und Kommunikationstechnologie<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_a5a010-7d .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_a5a010-7d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_a5a010-7d kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Infrastruktur und Transport<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_b491f0-06 .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_b491f0-06 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_b491f0-06 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Digitalisierung<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_536427-50 .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_536427-50 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_536427-50 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Zulieferer<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_40280b-84 .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_40280b-84 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_40280b-84 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Logistik<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_1ba59c-a8 .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_1ba59c-a8 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_1ba59c-a8 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Energieversorgung<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p class=\"has-text-color\" style=\"color:#c8303f\"><em>Anwendungsbeispiel<\/em>:<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#c8303f\"><em>Deutschland hat eine sehr gute Infrastruktur. Somit ist es f&uuml;r hier ans&auml;ssige Unternehmen leicht, den Transport und die Distribution von Waren sicher und effektiv zu gestalten.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>&Ouml;kologisch-geographische Faktoren<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Diese Faktoren konzentrieren sich auf <strong>Umwelteinfl&uuml;sse, die das Unternehmen betreffen<\/strong> k&ouml;nnen. Dazu geh&ouml;ren:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_e46b31-89:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_e46b31-89 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_e46b31-89 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_e46b31-89 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_e46b31-89 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-_4b3b37-41 .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_4b3b37-41 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_4b3b37-41 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Klima<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_a2928c-21 .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_a2928c-21 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_a2928c-21 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Topografie<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_7db70d-3c .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_7db70d-3c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_7db70d-3c kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Gr&ouml;&szlig;e des Landes<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_3abe74-8b .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_3abe74-8b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_3abe74-8b kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Infrastruktur (Anbindung an Schifffahrt)<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_e217d4-43 .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_e217d4-43 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_e217d4-43 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Umweltschutz und Recycling<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_227fb4-13 .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_227fb4-13 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_227fb4-13 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Auflagen zu Emissionen<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_359e30-f3 .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_359e30-f3 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_359e30-f3 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Verf&uuml;gbarkeit von Rohstoffen und Ressourcen<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_12f4d5-5e .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_12f4d5-5e .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_12f4d5-5e kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Entsorgung von Abfallprodukten<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_6de974-96 .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_6de974-96 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_6de974-96 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">St&auml;dtische oder l&auml;ndliche Gegend<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p class=\"has-text-color\" style=\"color:#c8303f\"><em>Anwendungsbeispiel<\/em>:<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#c8303f\"><em>Der Klimawandel ist in aller Munde. Deshalb achten Konsumierende vermehrt auf Themen wie Nachhaltigkeit. Das sollten Sie beispielsweise in Ihrer Produktion gew&auml;hrleisten k&ouml;nnen, um Verk&auml;ufe zu garantieren.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rechtliche Faktoren<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Ihr Unternehmen muss den <strong>rechtlichen Regeln des Landes folgen<\/strong> und abgesichert sein. Je nach gew&auml;hlten Standorten k&ouml;nnen diese unterschiedlich sein. Grundlegend muss hier zwischen zwei rechtlichen Regelungen unterschieden werden:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>&nbsp;<strong>Common Law<\/strong> (Regelungen durch Pr&auml;zedenzf&auml;lle und wichtige Urteile der Vergangenheit)<\/li>\n\n\n\n<li><strong>&nbsp;Code Law oder Civil Law<\/strong> (Grundlage von Gesetzb&uuml;chern)<\/li>\n<\/ol>\n\n\n\n<p>Folgende Faktoren geh&ouml;ren in diese Kategorie:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_09b559-ad:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_09b559-ad ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_09b559-ad ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_09b559-ad ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_09b559-ad kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-_9ad8a9-c6 .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_9ad8a9-c6 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_9ad8a9-c6 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Rechtssystem und Staatsverfassung (Common Law, Civil Law)<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_ffc394-18 .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_ffc394-18 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_ffc394-18 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Gesetze<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_bdd9b9-ae .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_bdd9b9-ae .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_bdd9b9-ae kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Rechtsgebiete (Wettbewerbsrecht, Umweltrecht)<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-_c086fc-e7 .kt-svg-icon-list-single{font-size:8px !important;}.kt-svg-icon-list-item-_c086fc-e7 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_c086fc-e7 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"><\/path><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Rechtsbewusstsein (Vertragsabschluss als Verpflichtung oder auf Verhandlungsbasis)<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p class=\"has-text-color\" style=\"color:#c8303f\"><em>Anwendungsbeispiel<\/em>:<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#c8303f\"><em>In Deutschland herrschen beispielsweise sehr strenge Gesetzgebungen. Diese m&uuml;ssen von internationalen Unternehmen beachtet werden.<\/em><\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_cb823b-55 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_cb823b-55 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_cb823b-55\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Alternative Methoden: PEST-, LoNGPESTLE-, STEP- Analyse<\/h2>\n\n\n\n<p>Bei der PESTEL-Analyse gibt es verschiedene Variationen f&uuml;r unterschiedliche Gegebenheiten. So werden beispielsweise bei <strong>der STEP-Analyse &nbsp;&ndash; auch PEST genannt &ndash; nur vier der sechs Kategorien analysiert.&nbsp;<\/strong><\/p>\n\n\n\n<p>Die <strong>LoNGPESTLE-Analyse<\/strong> wiederum untersucht <strong>die Kategorien auf verschiedenen Ebenen<\/strong>. Sie <strong>bezieht lokale, nationale und globale Gegebenheiten mit ein<\/strong>. Welche Variante der Analyse die richtige ist, h&auml;ngt dabei von der zu analysierenden Situation und der eigenen Vorliebe ab.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_401d1f-64 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_401d1f-64 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_401d1f-64\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.presentationload.de\/pest-pestel-step-analyse-powerpoint-vorlage.html\"><img decoding=\"async\" width=\"851\" height=\"537\" src=\"https:\/\/www.presentationload.de\/blog\/wp-content\/uploads\/PESTEL-5.png\" alt=\"PESTEL-Analyse Alternative: LoNGPESTLE\" class=\"wp-image-29044\" title=\"\" srcset=\"https:\/\/www.presentationload.de\/blog\/wp-content\/uploads\/PESTEL-5.png 851w, https:\/\/www.presentationload.de\/blog\/wp-content\/uploads\/PESTEL-5-450x284.png 450w, https:\/\/www.presentationload.de\/blog\/wp-content\/uploads\/PESTEL-5-768x485.png 768w\" sizes=\"(max-width: 851px) 100vw, 851px\"\/><\/a><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_61d6aa-a4 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_61d6aa-a4 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_61d6aa-a4\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">So gehen Sie bei der PESTEL-Analyse vor: 4 Schritte<\/h2>\n\n\n\n<p>Wenn Sie sich f&uuml;r die PESTEL-Analyse entschieden haben, folgen Sie diesen <strong>vier Schritten<\/strong> bei der Durchf&uuml;hrung:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Identifizieren Sie die f&uuml;r Ihr Unternehmen wichtigsten Einflussfaktoren.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Oben aufgelistet konnten Sie erkennen, dass es zahlreiche Einflussfaktoren geben kann. Gehen Sie diese intensiv durch und <strong>machen Sie sich eine Liste, welche davon f&uuml;r Sie und Ihr Unternehmen von hoher Wichtigkeit sind.&nbsp;<\/strong>Kategorisieren Sie diese dann passend zu den sechs Faktoren.<\/p>\n\n\n\n<p>2. <strong>Definieren Sie die Themen.<\/strong><\/p>\n\n\n\n<p>Kl&auml;ren Sie vor der Analyse genau, wie Sie die ausgew&auml;hlten Themen <strong>definieren.<\/strong> Bestimmen Sie weiterhin, wie Sie die notwendigen Kennzahlen berechnen m&ouml;chten. Nur so k&ouml;nnen Sie garantieren, dass Unternehmensintern bei der Bearbeitung <strong>gleiche Verst&auml;ndnisse und Voraussetzungen<\/strong> herrschen.<\/p>\n\n\n\n<p>3. <strong>Recherche<\/strong><\/p>\n\n\n\n<p>Nach der genauen Definition k&ouml;nnen Sie sich an die Recherchearbeit begeben<strong>. Sammeln Sie alle Daten so genau wie m&ouml;glich<\/strong>. Bei einigen Faktoren kann es passieren, dass nur ungenaue Daten vorliegen und Sie diese m&ouml;glichst passgenau sch&auml;tzen m&uuml;ssen.<\/p>\n\n\n\n<p>4. <strong>Analyse der Faktoren und deren Einfluss auf Ihr Unternehmen.<\/strong><\/p>\n\n\n\n<p>Die erhaltenen Daten m&uuml;ssen Sie nun in <strong>Relation zu Ihrem Unternehmen bringen<\/strong>. Filtern Sie heraus, welche Kategorien einen <strong>positiven, neutralen oder negativen<\/strong> Einfluss auf Ihr Unternehmen haben. Leiten Sie schlussendlich daraus ab, wie zuk&uuml;nftige strategische Schritte f&uuml;r Ihr Unternehmen aussehen.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_0549bd-30 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_0549bd-30 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_0549bd-30\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Visualisieren Sie die PESTEL-Analyse in PowerPoint<\/h2>\n\n\n\n<p><strong>Mit Hilfe von PowerPoint k&ouml;nnen Sie die Ergebnisse Ihrer PESTEL-Analyse anschaulich pr&auml;sentieren.<\/strong> Durch die visuellen Darstellungen k&ouml;nnen Ihre Ergebnisse und die Zusammenh&auml;nge mit Ihrem Unternehmen einfacher erkannt werden.<\/p>\n\n\n\n<p>Verwenden Sie f&uuml;r Ihre PESTEL-Analyse in PowerPoint gerne Vorlagen von PresentationLoad!<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_7e3b01-a7 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_7e3b01-a7 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_7e3b01-a7\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.presentationload.de\/pest-pestel-step-analyse-powerpoint-vorlage.html\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.presentationload.de\/blog\/wp-content\/uploads\/PESTEL-Produkt-klein-1024x576.jpg\" alt=\"PESTEL-Analyse mit PowerPoint visualisieren\" class=\"wp-image-29045\" title=\"\" srcset=\"https:\/\/www.presentationload.de\/blog\/wp-content\/uploads\/PESTEL-Produkt-klein-1024x576.jpg 1024w, https:\/\/www.presentationload.de\/blog\/wp-content\/uploads\/PESTEL-Produkt-klein-450x253.jpg 450w, https:\/\/www.presentationload.de\/blog\/wp-content\/uploads\/PESTEL-Produkt-klein-768x432.jpg 768w, https:\/\/www.presentationload.de\/blog\/wp-content\/uploads\/PESTEL-Produkt-klein.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/a><figcaption class=\"wp-element-caption\">PESTEL-Analyse mit vielen professionellen editierbaren Folienvorlagen! &#9658;Zum Shop: <a href=\"https:\/\/www.presentationload.de\/pest-pestel-step-analyse-powerpoint-vorlage.html\">https:\/\/www.presentationload.de\/pest-pestel-step-analyse-powerpoint-vorlage.html<\/a><\/figcaption><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_168d04-c1 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_168d04-c1 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_168d04-c1\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"><\/div><\/div>\n\n\n\n<p>So kann eine m&ouml;gliche fertig ausgef&uuml;hrte PESTEL-Analyse mit PowerPoint aussehen:<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_0bf369-b3 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_0bf369-b3 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_0bf369-b3\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"PESTEL-Analyse%20mit%20vielen%20professionellen%20editierbaren%20Folienvorlagen!%20%E2%96%BAZum%20Shop:%20https:\/\/www.presentationload.de\/pest-pestel-step-analyse-powerpoint-vorlage.html\"><img decoding=\"async\" width=\"1024\" height=\"543\" src=\"https:\/\/www.presentationload.de\/blog\/wp-content\/uploads\/PESTEL-3-klein-1024x543.jpg\" alt=\"PESTEL-Analyse mit PowerPoint so kann es aussehen\" class=\"wp-image-29048\" title=\"\" srcset=\"https:\/\/www.presentationload.de\/blog\/wp-content\/uploads\/PESTEL-3-klein-1024x543.jpg 1024w, https:\/\/www.presentationload.de\/blog\/wp-content\/uploads\/PESTEL-3-klein-450x238.jpg 450w, https:\/\/www.presentationload.de\/blog\/wp-content\/uploads\/PESTEL-3-klein-768x407.jpg 768w, https:\/\/www.presentationload.de\/blog\/wp-content\/uploads\/PESTEL-3-klein.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/a><figcaption class=\"wp-element-caption\">Diese und weitere Vorlagen zur PESTEL-Analyse finden Sie im Shop: <a href=\"https:\/\/www.presentationload.de\/pest-pestel-step-analyse-powerpoint-vorlage.html\">https:\/\/www.presentationload.de\/pest-pestel-step-analyse-powerpoint-vorlage.html<\/a><\/figcaption><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_d6b082-2b .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-_d6b082-2b .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_d6b082-2b\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Fazit: Mit der PESTEL-Analyse wichtige Unternehmens Einfl&uuml;sse analysieren<\/h2>\n\n\n\n<p><strong>Setzen Sie als Unternehmensgr&uuml;nder:in oder auch als bestehendes Unternehmen, das expandieren m&ouml;chte auf die PESTEL-Analyse<\/strong>. Mit dieser einfach anwendbaren Methode k&ouml;nnen Sie f&uuml;r Ihr Unternehmen <strong>wichtige externe Einfl&uuml;sse analysieren und Ihr Unternehmen auf diese Einfl&uuml;sse <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Ausrichten&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Bilder, Graphiken sowie Textelemente werden in PowerPoint &uuml;ber das Register &amp;quot;Format&amp;quot; ausgerichtet.&amp;lt;br \/&amp;gt;Die Ausrichtung der einzelnen Komponenten ist sehr wichtig, um die Aufmerksamkeit der Zuschauer(...)&lt;\/div&gt;\"  href=\"https:\/\/www.presentationload.de\/blog\/glossar\/ausrichten\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'>ausrichten<\/a>.&nbsp;<\/strong>So sichern Sie die Gewinneinbringung Ihres Unternehmens.<\/p>\n\n\n\n<p>Sie haben Fragen zur PESTEL-Analyse oder rund um PowerPoint allgemein? Z&ouml;gern Sie nicht uns unter <a href=\"mailto:info@presentationload.de\">info@presentationload.de<\/a> zu kontaktieren. Wir helfen Ihnen gerne weiter!<\/p>\n\n\n\n<p>Sie auf der Suche nach <strong>optisch unterst&uuml;tzenden und professionell designten Folienvorlagen<\/strong>? Schauen Sie sich gerne in unserem Shop um. Hier haben wir zahlreiche zu den unterschiedlichsten (Business-)Themen f&uuml;r Sie vorbereitete Slides zum Download. 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Dann sollten Sie f\u00fcr den Erfolg Ihrer Idee\/Ihres Produktes verschiedene Rahmenbedingungen sowie \u00e4u\u00dfere Faktoren ber\u00fccksichtigen.&nbsp; Hier tritt die PESTEL-Analyse in das Scheinwerferlicht. Durch die strategische Untersuchung des makro\u00f6konomischen Umfeldes Ihres Unternehmens k\u00f6nnen Sie&nbsp;einen\u00dcberblick \u00fcber die Marktsituation&nbsp;gewinnen. 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